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Setup guide

Rover for Wix

Make your Wix site AI-native in a single click. Rover loads an on-page agent for human visitors and publishes a structured surface so external AI agents (ChatGPT, Claude, Perplexity, Comet) can act on your site deterministically.

Install

  1. From your Wix Dashboard, open App Market and search for "Rover AI".
  2. Click Add to site. Wix will ask you to authorize Rover to manage embedded scripts, read site properties, and read members.
  3. You're returned to your Wix Dashboard. Open Rover AI from the left navigation. Rover appears inside the Wix dashboard chrome.
  4. Run the onboarding wizard — set your agent name, brand, shortcuts, and Activity insights.
  5. Click Go Live. Rover is injected into the head of every page on your Wix site within seconds.

What gets installed on your site

One async script tag in the document head. No theme edits, no custom code. Verify by opening any page on your site and viewing source — you'll see:

<script src="https://rover.rtrvr.ai/embed.js?v=key_…" async
  data-site-id="wix_…"
  data-public-key="pk_site_…"
  data-site-key-id="key_…"></script>

Wix instance IDs, billing state, and Activity / Insights settings stay server-side. They are not exposed as script tag attributes.

Permissions Wix requests

  • App Instance Read — to identify your unique install
  • Manage Embedded Scripts — to inject the Rover embed
  • Read Site Properties — to derive your domain (so the agent only loads on your site)
  • Read Members — to set up your Rover account from your Wix email
  • Wix Stores-specific APIs are not requested in v1.

Billing

Each Wix install picks its own plan. Free covers 300 credits/month with 1 site; paid tiers run $39 (Starter, 2,500 credits) → $129 (Growth, 8,000) → $349 (Pro, 25,000) → $899 (Scale, 75,000), with annual billing for 17% off. All plans include Activity insights. Listed Wix App Market installs manage plan purchase, upgrades, payment method, and invoices through Wix Billing.

Troubleshoot

  • Rover doesn't appear on the live site → in the Wix Dashboard open Rover AI and click Go Live.
  • Want the script disabled temporarily? Open Rover AI in the Wix Dashboard and switch the embed off. Credit exhaustion does not remove Rover from the site; safe learned actions and fallback experiences can keep working.
  • Need to remove Rover entirely? Open Rover AI → Remove Rover, or uninstall from Wix App Market. Both paths disable the embed and clean up the install record.
Open dashboardWix App Market