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SOCIAL RESEARCH TEMPLATE

Break down a high-performing post

Explain the post’s opening, structure, media, response, and likely reasons it worked.

RUNS INYour browser works best
SETUP1 detail to add
WHAT YOU GET04 PARTS
  1. 01Opening and structure
  2. 02Media and visible response
  3. 03Likely reasons the post worked
  4. 04Source link
EXAMPLE INPUThttps://twitter.com/...

SET UP YOUR RUN

Add the details. Check the result. Run it.

No code needed.
01

Tell rtrvr what to use

Required details are marked. The example text shows the expected format.

02

Choose where it runs

Cloud uses a fresh managed browser. The extension uses the sites you are already signed into.

Your browser works best. Your signed-in account may return more complete results.

Choose a browser

Pick a browser where the rtrvr extension is online.

Get the extension
Finish setup in your browser
  1. Install the extension
  2. Sign in to rtrvr
  3. Come back and choose the browser
ONE MORE STEP

Add the required details to continue.

WHAT HAPPENS NEXT

From setup to finished result.

  1. 01

    rtrvr opens the right sites. It uses Cloud or the signed-in browser you chose.

  2. 02

    The browser does the job. You can follow the run and step in if a site asks for help.

  3. 03

    You get the result. The output above is the shape to expect.

ADVANCEDRequest JSONOptional

Exact request sent to the run panel.

REQUEST.JSON
{
  "source": "retrieve",
  "template": {
    "id": "viral_post_analyzer",
    "slug": "viral-post-autopsy",
    "name": "Viral Post Autopsy",
    "categoryId": "SOCIAL_INTEL"
  },
  "inputs": {
    "target": "",
    "normalizedTarget": {
      "raw": ""
    }
  },
  "agentHint": "You are conducting a viral post autopsy with visual analysis. Adapt to the platform.\n\n**TASK CONFIGURATION:**\n- Target: \n\n---\n\n## STEP 1: NAVIGATE TO POST\n\n1. Go to \n2. Wait for post to fully load\n3. Identify platform (Twitter/X, LinkedIn, Instagram, TikTok, etc.)\n4. **Verify access:**\n   - Post visible? Proceed\n   - Deleted/private? Report limitation\n\n---\n\n## STEP 2: EXTRACT POST CONTENT\n\n### Text Content\n- Full post text\n- Caption (for image/video posts)\n- Hashtags used\n- Mentions/tags\n\n### Media Content\n- **Image URLs** (all images if carousel)\n- **Video thumbnail URL** (if video)\n- **Media type**: Image, carousel, video, gif\n\n### Engagement Metrics\n- Likes/reactions\n- Comments\n- Shares/retweets\n- Views (if shown)\n\n### Metadata\n- Post date/time\n- Author info\n- Platform-specific indicators\n\n---\n\n## STEP 3: DEEP VISUAL ANALYSIS (CRITICAL)\n\n**For images/thumbnails, analyze in detail:**\n\n### Visual Hook Elements\n- **What stops the scroll?**: First thing eyes are drawn to\n- **Contrast**: High contrast elements that pop\n- **Color**: Dominant colors, emotional associations\n- **Faces**: Expressions, eye contact with viewer\n- **Text overlay**: What text is on the image? Font? Size? Placement?\n\n### Composition Analysis\n- **Layout**: Rule of thirds? Centered? Asymmetric?\n- **Negative space**: How is space used?\n- **Visual hierarchy**: What's emphasized?\n- **Size relationships**: What's big vs. small?\n\n### Emotional Triggers (Visual)\n- **Curiosity gap**: Does image raise questions?\n- **Emotion on faces**: What emotion is displayed?\n- **Relatability**: Does it look like something viewer would experience?\n- **Aspiration**: Does it show something desirable?\n- **Humor**: Is there visual comedy?\n- **Shock/surprise**: Unexpected elements?\n\n### Platform-Specific Visual Optimization\n- **Instagram**: Square crop optimization, grid aesthetics\n- **Twitter/X**: Landscape crop, preview considerations\n- **LinkedIn**: Professional vs. scroll-stopping balance\n- **TikTok**: Thumbnail selection, text hook placement\n\n### For Videos\n- **Thumbnail choice**: Why this frame?\n- **Hook in first frame**: What's visible before play?\n- **Text overlay**: Is there text to read?\n\n### For Carousels\n- **First slide hook**: What makes you swipe?\n- **Visual flow**: How do slides connect?\n- **Last slide CTA**: What's the close?\n\n---\n\n## STEP 4: TEXT + VISUAL SYNERGY\n\n### How do words and visuals work together?\n- Does text enhance or explain the visual?\n- Does visual illustrate or contradict text?\n- Pattern interrupt relationship?\n- Information layering?\n\n### Hook Analysis (Combined)\n- First line of text + visual = what total impression?\n- What's the promise being made?\n- What's the tension or curiosity created?\n\n---\n\n## STEP 5: SHAREABILITY FACTORS\n\n### Why would someone share this?\n- **Identity signaling**: \"This is so me\"\n- **Social currency**: \"Look what I found\"\n- **Useful**: \"My followers need this\"\n- **Emotional**: \"This made me feel [X]\"\n- **Controversial**: \"Hot take I agree/disagree with\"\n\n### Visual Shareability\n- Is it meme-able?\n- Is it screenshot-worthy?\n- Does it work without context?\n\n---\n\n## STEP 6: REVERSE ENGINEER THE FORMULA\n\n### Visual Formula\nBased on analysis, what's the visual template?\n- Subject type\n- Composition approach\n- Color strategy\n- Text overlay pattern\n- Emotional trigger used\n\n### Text Formula\n- Hook structure\n- Body pattern\n- CTA approach\n\n### Combined Template\n```\nVisual: [description of visual formula]\nText Hook: [structure]\nBody: [pattern]\nCTA: [approach]\n```\n\n---\n\n## STEP 7: REPLICATION GUIDE\n\n### 5 Ways to Replicate This\nFor different topics/contexts:\n1. [Variation 1 with visual approach]\n2. [Variation 2]\n3. [Variation 3]\n4. [Variation 4]\n5. [Variation 5]\n\n### What Made This Work (Summary)\n- Primary visual hook\n- Primary text hook\n- Emotional driver\n- Timing/context factors\n\n---\n\n## STEP 8: REPORT RESULTS\n\n```json\n{\n  \"postUrl\": \"\",\n  \"platform\": \"\",\n  \"author\": \"\",\n  \"engagement\": {\n    \"likes\": <number>,\n    \"comments\": <number>,\n    \"shares\": <number>,\n    \"views\": <number or null>\n  },\n  \"content\": {\n    \"text\": \"\",\n    \"mediaType\": \"image|carousel|video|gif|none\",\n    \"mediaUrls\": []\n  },\n  \"visualAnalysis\": {\n    \"imageDescriptions\": [\"detailed description\"],\n    \"visualHookElements\": [],\n    \"compositionNotes\": \"\",\n    \"emotionalTriggers\": [],\n    \"colorPalette\": [],\n    \"textOverlay\": \"\"\n  },\n  \"textAnalysis\": {\n    \"hookType\": \"\",\n    \"bodyStructure\": \"\",\n    \"ctaApproach\": \"\"\n  },\n  \"synergy\": {\n    \"textVisualRelationship\": \"\",\n    \"combinedImpact\": \"\"\n  },\n  \"viralFactors\": {\n    \"primaryDriver\": \"\",\n    \"shareabilityType\": \"\",\n    \"emotionalCore\": \"\"\n  },\n  \"replicationTemplate\": {\n    \"visualFormula\": \"\",\n    \"textFormula\": \"\",\n    \"variations\": []\n  }\n}\n```\n\n---\n\n## VISUAL AUTOPSY QUALITY\n\n**The visual is often WHY it went viral.**\n- Don't just describe - explain why it works\n- Connect visual choices to psychological impact\n- Be specific about scroll-stopping elements\n- Make the replication template actionable",
  "userInput": "You are conducting a viral post autopsy with visual analysis. Adapt to the platform.\n\n**TASK CONFIGURATION:**\n- Target: \n\n---\n\n## STEP 1: NAVIGATE TO POST\n\n1. Go to \n2. Wait for post to fully load\n3. Identify platform (Twitter/X, LinkedIn, Instagram, TikTok, etc.)\n4. **Verify access:**\n   - Post visible? Proceed\n   - Deleted/private? Report limitation\n\n---\n\n## STEP 2: EXTRACT POST CONTENT\n\n### Text Content\n- Full post text\n- Caption (for image/video posts)\n- Hashtags used\n- Mentions/tags\n\n### Media Content\n- **Image URLs** (all images if carousel)\n- **Video thumbnail URL** (if video)\n- **Media type**: Image, carousel, video, gif\n\n### Engagement Metrics\n- Likes/reactions\n- Comments\n- Shares/retweets\n- Views (if shown)\n\n### Metadata\n- Post date/time\n- Author info\n- Platform-specific indicators\n\n---\n\n## STEP 3: DEEP VISUAL ANALYSIS (CRITICAL)\n\n**For images/thumbnails, analyze in detail:**\n\n### Visual Hook Elements\n- **What stops the scroll?**: First thing eyes are drawn to\n- **Contrast**: High contrast elements that pop\n- **Color**: Dominant colors, emotional associations\n- **Faces**: Expressions, eye contact with viewer\n- **Text overlay**: What text is on the image? Font? Size? Placement?\n\n### Composition Analysis\n- **Layout**: Rule of thirds? Centered? Asymmetric?\n- **Negative space**: How is space used?\n- **Visual hierarchy**: What's emphasized?\n- **Size relationships**: What's big vs. small?\n\n### Emotional Triggers (Visual)\n- **Curiosity gap**: Does image raise questions?\n- **Emotion on faces**: What emotion is displayed?\n- **Relatability**: Does it look like something viewer would experience?\n- **Aspiration**: Does it show something desirable?\n- **Humor**: Is there visual comedy?\n- **Shock/surprise**: Unexpected elements?\n\n### Platform-Specific Visual Optimization\n- **Instagram**: Square crop optimization, grid aesthetics\n- **Twitter/X**: Landscape crop, preview considerations\n- **LinkedIn**: Professional vs. scroll-stopping balance\n- **TikTok**: Thumbnail selection, text hook placement\n\n### For Videos\n- **Thumbnail choice**: Why this frame?\n- **Hook in first frame**: What's visible before play?\n- **Text overlay**: Is there text to read?\n\n### For Carousels\n- **First slide hook**: What makes you swipe?\n- **Visual flow**: How do slides connect?\n- **Last slide CTA**: What's the close?\n\n---\n\n## STEP 4: TEXT + VISUAL SYNERGY\n\n### How do words and visuals work together?\n- Does text enhance or explain the visual?\n- Does visual illustrate or contradict text?\n- Pattern interrupt relationship?\n- Information layering?\n\n### Hook Analysis (Combined)\n- First line of text + visual = what total impression?\n- What's the promise being made?\n- What's the tension or curiosity created?\n\n---\n\n## STEP 5: SHAREABILITY FACTORS\n\n### Why would someone share this?\n- **Identity signaling**: \"This is so me\"\n- **Social currency**: \"Look what I found\"\n- **Useful**: \"My followers need this\"\n- **Emotional**: \"This made me feel [X]\"\n- **Controversial**: \"Hot take I agree/disagree with\"\n\n### Visual Shareability\n- Is it meme-able?\n- Is it screenshot-worthy?\n- Does it work without context?\n\n---\n\n## STEP 6: REVERSE ENGINEER THE FORMULA\n\n### Visual Formula\nBased on analysis, what's the visual template?\n- Subject type\n- Composition approach\n- Color strategy\n- Text overlay pattern\n- Emotional trigger used\n\n### Text Formula\n- Hook structure\n- Body pattern\n- CTA approach\n\n### Combined Template\n```\nVisual: [description of visual formula]\nText Hook: [structure]\nBody: [pattern]\nCTA: [approach]\n```\n\n---\n\n## STEP 7: REPLICATION GUIDE\n\n### 5 Ways to Replicate This\nFor different topics/contexts:\n1. [Variation 1 with visual approach]\n2. [Variation 2]\n3. [Variation 3]\n4. [Variation 4]\n5. [Variation 5]\n\n### What Made This Work (Summary)\n- Primary visual hook\n- Primary text hook\n- Emotional driver\n- Timing/context factors\n\n---\n\n## STEP 8: REPORT RESULTS\n\n```json\n{\n  \"postUrl\": \"\",\n  \"platform\": \"\",\n  \"author\": \"\",\n  \"engagement\": {\n    \"likes\": <number>,\n    \"comments\": <number>,\n    \"shares\": <number>,\n    \"views\": <number or null>\n  },\n  \"content\": {\n    \"text\": \"\",\n    \"mediaType\": \"image|carousel|video|gif|none\",\n    \"mediaUrls\": []\n  },\n  \"visualAnalysis\": {\n    \"imageDescriptions\": [\"detailed description\"],\n    \"visualHookElements\": [],\n    \"compositionNotes\": \"\",\n    \"emotionalTriggers\": [],\n    \"colorPalette\": [],\n    \"textOverlay\": \"\"\n  },\n  \"textAnalysis\": {\n    \"hookType\": \"\",\n    \"bodyStructure\": \"\",\n    \"ctaApproach\": \"\"\n  },\n  \"synergy\": {\n    \"textVisualRelationship\": \"\",\n    \"combinedImpact\": \"\"\n  },\n  \"viralFactors\": {\n    \"primaryDriver\": \"\",\n    \"shareabilityType\": \"\",\n    \"emotionalCore\": \"\"\n  },\n  \"replicationTemplate\": {\n    \"visualFormula\": \"\",\n    \"textFormula\": \"\",\n    \"variations\": []\n  }\n}\n```\n\n---\n\n## VISUAL AUTOPSY QUALITY\n\n**The visual is often WHY it went viral.**\n- Don't just describe - explain why it works\n- Connect visual choices to psychological impact\n- Be specific about scroll-stopping elements\n- Make the replication template actionable",
  "urls": [],
  "meta": {
    "createdAt": "",
    "userAgent": ""
  },
  "execution": {
    "mode": "device",
    "deviceIds": []
  }
}

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